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Research papers

Seizing opportunities inside the crisis

Crisis can be a source of opportunity, and this presentation shares a relevant case where courage and vision were utilized to make critical decisions at the right moment. Argentina went through its worst economic crisis during 2001-2002. In that...

Catalogue: Latin America 2010: The Innovation Journey
Authors: Monica Kleiman, Cecilia Iglesias
Company: GfK
May 21, 2010
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Citation

Kleiman and Iglesias (2010a, May 21). Seizing opportunities inside the crisis. ANA - ESOMAR. Retrieved May 03, 2024, from


https://ana.esomar.org/documents/seizing-opportunities-inside-the-crisis


Research papers

Development of new products in global markets (Spanish)

In global markets marketing acts upon consumers with very different idiosyncrasies. Market research can play a major role in optimizing strategies insofar as it helps understand the various meanings consumption acquires in each cultural context. In...

Catalogue: Latin America 1999: Marketing In Latin America In The 21st Century
Authors: Monica Kleiman, Arnaldo Bär
June 15, 1999
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Citation

Kleiman and Bär (1999a, June 15). Development of new products in global markets (Spanish). ANA - ESOMAR. Retrieved May 03, 2024, from


https://ana.esomar.org/documents/development-of-new-products-in-global-markets-spanish-


Research papers

Development of new products in global markets

In global markets marketing acts upon consumers with very different idiosyncrasies. Market research can play a major role in optimizing strategies insofar as it helps understand the various meanings consumption acquires in each cultural context. In...

Catalogue: Latin America 1999: Marketing In Latin America In The 21st Century
Authors: Monica Kleiman, Arnaldo Bär
June 15, 1999
×

Citation

Kleiman and Bär (1999a, June 15). Development of new products in global markets. ANA - ESOMAR. Retrieved May 03, 2024, from


https://ana.esomar.org/documents/development-of-new-products-in-global-markets